For each of the following program areas I am available to provide coaching, consultation, and training to either groups or individuals. Each program can be adapted to either a one-hour (strategic and tactical overview) or two-hour session (deeper dive with more time for examples, questions, and discussion). Programs may be cherry picked and/or consolidated in myriad combinations. The design of these program areas is unique, as I address both strategic and tactical approaches, each including real-world experiences and engaging storytelling. Reach out. We can make it happen. I can provide these virtually, with the client providing the medium (Zoom et al). I can also provide them physically, with the client compensating for travel and lodging if applicable.
- Leadership Counsel – Weight loss and Little Round Top sum this up nicely.
- Reputation Management – It took a long time to get over that Mercury Bobcat incident.
- Risk Communications – The truth is always quiet, but it doesn’t have to be.
- Crisis Communications – Oxygen Masks and Charles Moose have something in common.
- Strategic Communications Plans and Calendars – Military Doctrine jokes don’t work in our favor.
- Media Engagement (Preparation) – July 2001 and June 2012 made this clear.
- Media Engagement (Ground Rules) – Sometimes, father really does know best, even if it is a simple game of Monopoly.
- Media Questions (Types and Responses) – Donut! Don’t. Don’t? Did it. I can explain.
- Social Media Strategies – In 1972, Spasskey and Fisher, played this game of chess.
- Strategic Branded Imagery – Search for the McDonald’s Superbowl baby. And then let’s talk.
- Conscious Nonverbal Communications – It’s time to add Tone and Physiology Points to the Talking Points.
- Stakeholder Engagement -It’s all about needs, capabilities, and two-way communications. Most fail in at least one of these. I saw it in Haiti.
- Humility and Bravado – Do you know where you stand and why it matters?
- How to Tell the Truth – The first number you need to know is 8 billion.
- Get a Seat at the Table – It is all about buckets, rubber balls, and alarm clocks. Well, at least they are important factors.
- Old School Techniques – Just a spoonful of old school mixed with modern approaches makes the medicine go down.
- Metrics and Measurements – The key is to know what you can measure, what matters, and where they intersect.
- Disaster Experience Discussion – Puerto Rico, Haiti, American Samoa, Floods, Fires, Tornadoes, Earthquakes, Bombs. All that and more. And each one has lessons learned.
- Public Speaking – They say people are more afraid of public speaking than death. After one session, it won’t seem quite so bad.
- Public Private Partnerships – It’s all about a blimp, a coffee sleeve, and waffles.
- Untapped Internal Communications – The investment in inreach pays dividends to the whole team. Inreach also enhances outreach. Who knew?
- Artificial Intelligence for Real Communicators – The good, the bad they ugly all exist. You can shape AI, or it can shape you.
Stoneking Strategic Communications (SSC) 