- Seize the Message.
- Build from the mission to help individuals and organizations achieve and exceed the vision.
- Consistent and reliable institutional branded imagery.
- Synchronize all strategic communication assets vertically and horizontally.
- Mirror internal and external messages and mediums.
- Enhance partnerships and information sharing with external stakeholders.
- Leverage coalition building and advocates.
- Explore all targets of opportunities for media, mediums, and strategic calendars.
- Educate clients on reputation management and strategic communications.
- Manage resources with tenacious stewardship, protecting the institution and the investment.
- Meaningful, measurable, and visible results are the litmus test for success.
- Talking Points should be followed by Tone Points and Physiology Points.
- Provide seasoned advice and counsel.