Transparency – You have likely heard of an open-door policy; we took the door off its hinges! On August 3 and 4, 2011, I hosted the first-ever national conference on “Building Resilience through Public-Private Partnerships.” A unique conference since the topics, ideas, panels, and audience were an equal division between the public and private sectors, working together. I also managed four visions and published a report on our progress.
Sharing – I have encouraged, invited and collected the most promising and exciting public-private partnership models in the nation. I asked the hard questions – how do they fund, resource, train, exercise and communicate – so others can benefit from success. And from that I consolidated partnership tools and justification.
Co-Branding – At the request of many of our retail partners, I made the historic decision to co-brand with businesses that sell any item in a basic emergency supply kit. As part of this campaign, retailers promote the national campaign to Pledge to Prepare. The metrics from these pledges helped us collectively learn where we are succeeding as a whole community and where gaps still remain.
Collaborative Initiatives – I have also leveraged ways retail can use coupons and discounts to improve preparedness and expedite recovery; engaged academia about giving college credits to students who volunteer in a disaster; encouraged states and businesses to provide preparedness and mitigation-related tax free incentives; and as we share and publish public service announcements through a variety of mediums.
Stoneking Strategic Communications (SSC) 